컬렉션을 사용해 정리하기 내 환경설정을 기준으로 콘텐츠를 저장하고 분류하세요.
Google 검색 Essentials
Google 검색 Essentials는 웹 기반 콘텐츠(Google이 웹에서 찾은 웹페이지, 이미지, 동영상 또는 기타 공개적으로 사용 가능한 자료)가 Google 검색에서 표시되고 좋은 실적을 내도록 하는 핵심 요소입니다.
- 기술 요구사항: Google 검색에 표시하기 위해 Google이 웹페이지에 요구하는 사항입니다.
- 스팸 정책: Google 검색결과에서 순위가 낮아지거나 완전히 사라지는 결과를 초래할 수 있는 동작이나 수법을 설명합니다.
- 주요 권장사항: 사이트가 Google 검색결과에 표시되는 방식을 개선하는 데 도움이 되는 주요 사항입니다.
어떤 경우에도 Google 검색결과에 표시되는 데에는 비용이 들지 않습니다. 하지만 이러한 요구사항과 권장사항을 모두 준수한다고 해서 Google이 해당 페이지의 콘텐츠를 크롤링, 색인 생성 또는 제공하는 것은 아닙니다. Google 검색의 원리를 자세히 알아보세요.
기술 요구사항
기술 요구사항은 검색결과에 웹페이지를 표시하기 위해 Google 검색이 웹페이지에 요구하는 최소한의 기본 요건입니다. 사실 웹페이지에 대해 기술적으로 해야 할 일은 거의 없으며 대부분의 사이트는 신경 쓰지 않고도 기술 요구사항을 갖추게 됩니다.
스팸 정책
스팸 정책은 Google 검색에서 페이지 또는 사이트 전체에서 순위가 낮아지거나 완전히 사라지는 결과를 초래할 수 있는 동작이나 수법을 자세히 설명합니다. 사용자에게 최고의 콘텐츠와 경험을 제공하고 Google의 원칙을 지키고자 노력하는 사이트는 Google 검색결과에서 좋은 실적을 낼 가능성이 높습니다.
주요 권장사항
사이트의 검색엔진 최적화를 위해 할 수 있는 일은 많지만 Google 검색에서 웹 콘텐츠의 순위와 표시에 가장 큰 영향을 미칠 수 있는 몇 가지 핵심사항은 다음과 같습니다.
달리 명시되지 않는 한 이 페이지의 콘텐츠에는 Creative Commons Attribution 4.0 라이선스에 따라 라이선스가 부여되며, 코드 샘플에는 Apache 2.0 라이선스에 따라 라이선스가 부여됩니다. 자세한 내용은 Google Developers 사이트 정책을 참조하세요. 자바는 Oracle 및/또는 Oracle 계열사의 등록 상표입니다.
최종 업데이트: 2025-08-04(UTC)
[null,null,["최종 업데이트: 2025-08-04(UTC)"],[[["\u003cp\u003eGoogle Search Essentials help your web content become eligible to appear and perform well on Google Search.\u003c/p\u003e\n"],["\u003cp\u003eThese essentials comprise technical requirements, spam policies, and key best practices for content creation and optimization.\u003c/p\u003e\n"],["\u003cp\u003eFollowing these guidelines doesn't guarantee indexing or serving of content, but it increases the chances of your website appearing in search results.\u003c/p\u003e\n"],["\u003cp\u003eWhile Google Search appearance is free, focusing on providing quality content and user experience is crucial for better ranking.\u003c/p\u003e\n"],["\u003cp\u003eTechnical requirements are basic and most websites meet them unknowingly, while spam policies outline behaviors to avoid for better search performance.\u003c/p\u003e\n"]]],["Google Search Essentials outline how web content can appear and perform well in Google Search. Key actions include meeting technical requirements, adhering to spam policies, and following best practices. Best practices include creating helpful content, using relevant keywords, ensuring links are crawlable, promoting the site, and optimizing various content types like images and videos. Controlling what appears on Google Search, and enhancing the site's visual elements, are also recommended. Appearing in Google Search results is free.\n"],null,["Google Search Essentials\n\n\nThe Google Search Essentials make up the core parts of what makes your web-based content\n(web pages, images, videos, or other publicly-available material that Google finds on the web)\neligible to appear and perform well on Google Search:\n\n- **Technical requirements**: What Google needs from a web page to show it in Google Search.\n- **Spam policies**: The behaviors and tactics that can lead to lower ranking or being completely omitted from Google Search results.\n- **Key best practices**: The main things that can help improve how your site appears in Google Search results.\n\n\nIt doesn't cost any money to appear in Google Search results, no matter what anyone tries to tell you.\nIt's important to note that just because a page meets all of these requirements and\nbest practices, doesn't mean that Google will crawl, index, or serve its content. Learn more\nabout [How Search Works](/search/docs/fundamentals/how-search-works).\n\nTechnical requirements\n\n\nThe [technical requirements](/search/docs/essentials/technical) cover the bare\nminimum that Google Search needs from a web page in order to show it in search results. There\nare actually very few technical things you need to do to a web page; most sites pass the\ntechnical requirements without even realizing it.\n\nSpam policies\n\nThe [spam policies](/search/docs/essentials/spam-policies) detail the behaviors\nand tactics that can lead to a page or an entire site being ranked lower or completely omitted\nfrom Google Search. Sites that focus on providing the best content and experience for people\nand uphold the spirit of our principles are more likely to do well in Google Search results.\n\nKey best practices\n\n\nWhile there are many things you can do to [improve your site's SEO](/search/docs),\nthere are a few core practices that can have the most impact on your web content's ranking and\nappearance on Google Search:\n\n- [Create helpful, reliable, people-first content](/search/docs/fundamentals/creating-helpful-content).\n- Use words that people would use to look for your content, and place those words in prominent locations on the page, such as the [title and main heading](/search/docs/appearance/title-link#page-titles) of a page, and other descriptive locations such as [alt text](/search/docs/appearance/google-images#use-descriptive-alt-text) and link text.\n- [Make your links crawlable](/search/docs/crawling-indexing/links-crawlable#crawlable-links) so that Google can find other pages on your site via the links on your page.\n- Tell people about your site. Be active in communities where you can tell like-minded people about your services and products that you mention on your site.\n- If you have other content, such as [images](/search/docs/appearance/google-images), [videos](/search/docs/appearance/video), [structured data](/search/docs/appearance/structured-data/intro-structured-data), and [JavaScript](/search/docs/crawling-indexing/javascript/javascript-seo-basics), make sure you're following those specific best practices so that we can understand those parts of your page too.\n- Enhance [how your site appears](/search/docs/appearance/visual-elements-gallery) on Google Search by enabling features that make sense for your site.\n- If you have content that shouldn't be found in search results or you want to opt out entirely, use the appropriate method for [controlling how your content appears in Google Search](/search/docs/crawling-indexing/control-what-you-share)."]]
