Hesap Özeti Raporu

// Copyright 2015, Google Inc. All Rights Reserved. // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // //     http://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License.  /**  * @name Account Summary Report  *  * @overview The Account Summary Report script generates an at-a-glance report  *     showing the performance of an entire Google Ads account. See  *     https://developers.google.com/google-ads/scripts/docs/solutions/account-summary  *     for more details.  *  * @author Google Ads Scripts Team [[email protected]]  *  * @version 2.1  *  * @changelog  * - version 2.1  *   - Split into info, config, and code.  * - version 2.0  *   - Updated to use new Google Ads Scripts features.  * - version 1.1  *   - Add user-updateable fields, and ensure report row ordering.  * - version 1.0.4  *   - Improved code readability and comments.  * - version 1.0.3  *   - Added validation for external spreadsheet setup.  * - version 1.0.2  *   - Fixes date formatting bug in certain timezones.  * - version 1.0.1  *   - Improvements to time zone handling.  * - version 1.0  *   - Released initial version.  */ /**  * Configuration to be used for the Account Summary Report.  */  CONFIG = {   // URL of the report spreadsheet. This should be a copy of   // https://docs.google.com/spreadsheets/d/1gYLXtDK93lWoTe3OBKvTlfcc7L_qHJFgWU9N6HwhZtU/copy   'spreadsheet_url': 'YOUR_SPREADSHEET_URL',   // More reporting options can be found at   // https://developers.google.com/google-ads/scripts/docs/reference/adsapp/adsapp#report_2   'reporting_options': {     // Comment out the following line to default to the latest reporting     // version.     'apiVersion': 'v10'   },   /**    * To add additional fields to the report, follow the instructions at    * https://developers.google.com/google-ads/scripts/docs/solutions/account-summary#extending_the_report_optional    */   'report_fields': [     {'columnName': 'metrics.cost_micros', 'displayName': 'Cost'},     {'columnName': 'metrics.average_cpc', 'displayName': 'Avg. CPC'},     {'columnName': 'metrics.ctr', 'displayName': 'CTR'},     {'columnName': 'metrics.search_impression_share', 'displayName': 'Search Impr. share'},     {'columnName': 'metrics.impressions', 'displayName': 'Impressions'},     {'columnName': 'metrics.clicks', 'displayName': 'Clicks'}   ] }; const SPREADSHEET_URL = CONFIG.spreadsheet_url; const REPORTING_OPTIONS = CONFIG.reporting_options; const REPORT_FIELDS = CONFIG.report_fields;  /** The spreadsheet is updated to showcase the performance of the account.  *  An email is sent to the email ID mentioned in the spreadsheet  */ function main() {   Logger.log('Using spreadsheet - %s.', SPREADSHEET_URL);   const spreadsheet = validateAndGetSpreadsheet();   spreadsheet.setSpreadsheetTimeZone(AdsApp.currentAccount().getTimeZone());   spreadsheet.getRangeByName('account_id_report').setValue(AdsApp.currentAccount().getCustomerId());   const yesterday = getYesterday();   const date = getFirstDayToCheck(spreadsheet, yesterday);   const rows = [];   const existingDates = getExistingDates();   while (date.getTime() <= yesterday.getTime()) {     if (!existingDates[date]) {       let row = getReportRowForDate(date);       rows.push([new Date(date)].concat(REPORT_FIELDS.map(function(field) {         row[field.columnName] = format(field.columnName, row[field.columnName]);         return row[field.columnName];  })));     spreadsheet.getRangeByName('last_check').setValue(date);     }     date.setDate(date.getDate() + 1);   }   if (rows.length > 0) {     writeToSpreadsheet(rows);     const email = spreadsheet.getRangeByName('email').getValue();     if (email) {       sendEmail(email);     }   } }  /**Converts the metrics.cost_micros by dividing it by a million to match the  * output with version v1.1.1 of the file.  *  * @param {string} value that needs to be converted.  * @return {string} A value that is of type float.  */ function formatMicros(value) {   const micros = parseFloat(value / 1000000).toFixed(2);   return `${micros}`; }  /**  * Formats decimal number into a percentage.  *  * @param {string} value The decimal number to format.  * @return {string} The decimal number formatted as a percentage.  */ function formatPercentage(value) {  value=parseFloat(value*100).toFixed(2)+'%';  return value; }  /**  * Formats Impression Share values.  *  * @param {string} value The Impression Share in Google Ads API format.  * @return {string} The Impression Share formatted for the spreadsheet.  */ function formatImpressionShare(value) {    if (value <= 0.0999) {        value='<10%';     }     else if (value>0.0999) {      value=parseFloat(value*100)+'%';     }     else {       value='--';     }   return value; }  /**  *  Formats clicks, impressions, ctr, average_cpc, cost_micros field values.  *  * @param {string} column The name of the field.  * @param {string} value The value of the field.  * @return {string} The formatted value of the field.  */ function format(column, value) {   switch (column) {     case 'metrics.clicks':     case 'metrics.impressions':       return value;     case 'metrics.ctr':       return formatPercentage(value);     case 'metrics.average_cpc':     case 'metrics.cost_micros':       return formatMicros(value);     case 'metrics.search_impression_share':       return formatImpressionShare(value);     default:       throw new Error(`Unknown field ${column}`);   } }  /**  * Retrieves a lookup of dates for which rows already exist in the spreadsheet.  *  * @return {!Object} A lookup of existing dates.  */ function getExistingDates() {   const spreadsheet = validateAndGetSpreadsheet();   const sheet = spreadsheet.getSheetByName('Report');   const data = sheet.getDataRange().getValues();   const existingDates = {};   data.slice(5).forEach(function(row) {     existingDates[row[1]] = true;   });   return existingDates; }  /**  * Sorts the data in the spreadsheet into ascending date order.  */ function sortReportRows() {   const spreadsheet = validateAndGetSpreadsheet();   const sheet = spreadsheet.getSheetByName('Report');   const data = sheet.getDataRange().getValues();   const reportRows = data.slice(5);   if (reportRows.length) {     reportRows.sort(function(rowA, rowB) {       if (!rowA || !rowA.length) {         return -1;       } else if (!rowB || !rowB.length) {         return 1;       } else if (rowA[1] < rowB[1]) {         return -1;       } else if (rowA[1] > rowB[1]) {         return 1;       }       return 0;     });     sheet.getRange(6, 1, reportRows.length, reportRows[0].length)         .setValues(reportRows);   } }  /**  * Append the data rows to the spreadsheet.  *  * @param {!Array<!Array<string>>} rows The data rows.  */ function writeToSpreadsheet(rows) {   const access = new SpreadsheetAccess(SPREADSHEET_URL, 'Report');   let emptyRow = access.findEmptyRow(6, 2);   if (emptyRow < 0) {     access.addRows(rows.length);     emptyRow = access.findEmptyRow(6, 2);   }   access.writeRows(rows, emptyRow, 2);   sortReportRows(); } /**  * Sends mail to specified email address in spreadsheet  *  * @param {string} email address  */ function sendEmail(email) {   const day = getYesterday();   const yesterdayRow = getReportRowForDate(day);   day.setDate(day.getDate() - 1);   const twoDaysAgoRow = getReportRowForDate(day);   day.setDate(day.getDate() - 5);   const weekAgoRow = getReportRowForDate(day);   const html = [];   html.push(     '<html>',       '<body>',         '<table width=800 cellpadding=0 border=0 cellspacing=0>',           '<tr>',             '<td colspan=2 align=right>',               "<div style='font: italic normal 10pt Times New Roman, serif; " +                   "margin: 0; color: #666; padding-right: 5px;'>" +                   'Powered by Google Ads Scripts</div>',             '</td>',           '</tr>',           "<tr bgcolor='#3c78d8'>",             '<td width=500>',               "<div style='font: normal 18pt verdana, sans-serif; " +               "padding: 3px 10px; color: white'>Account Summary report</div>",             '</td>',             '<td align=right>',               "<div style='font: normal 18pt verdana, sans-serif; " +               "padding: 3px 10px; color: white'>",                AdsApp.currentAccount().getCustomerId(), '</h1>',             '</td>',             '</tr>',           '</table>',           '<table width=800 cellpadding=0 border=0 cellspacing=0>',             "<tr bgcolor='#ddd'>",               '<td></td>',               "<td style='font: 12pt verdana, sans-serif; " +                   'padding: 5px 0px 5px 5px; background-color: #ddd; ' +                   "text-align: left'>Yesterday</td>",               "<td style='font: 12pt verdana, sans-serif; " +                   'padding: 5px 0px 5px 5px; background-color: #ddd; ' +                   "text-align: left'>Two Days Ago</td>",               "<td style='font: 12pt verdana, sans-serif; " +                   'padding: 5px 0px 5x 5px; background-color: #ddd; ' +                   "text-align: left'>A week ago</td>",             '</tr>');   REPORT_FIELDS.forEach(function(field) {     html.push(emailRow(         field.displayName,field.columnName, yesterdayRow, twoDaysAgoRow,         weekAgoRow));   });   html.push('</table>', '</body>', '</html>');   MailApp.sendEmail(email, 'Google Ads Account ' +       AdsApp.currentAccount().getCustomerId() + ' Summary Report', '',       {htmlBody: html.join('\n')}); }  /**  * Generates html summary report with the column names todays ,twodays ago, week ago  *  * @param {string} title of the report  * @param {string} column field names  * @param {!Object} yesterdayRow holds Object containing fields yesterday data  * @param {!Object} twoDaysAgoRow holds Object containing fields twodays ago data  * @param {!Object} weekAgoRow holds Object containing fields week ago data  * @return {!html} html format  */ function emailRow(title, column, yesterdayRow, twoDaysAgoRow, weekAgoRow) {   yesterdayRow[column] = format(column,yesterdayRow[column]);   twoDaysAgoRow[column] = format(column,twoDaysAgoRow[column]);   weekAgoRow[column] = format(column,weekAgoRow[column]);   const html = [];   html.push('<tr>',       "<td style='padding: 5px 10px'>" + title + '</td>',       "<td style='padding: 0px 10px'>" +  yesterdayRow[column]+ '</td>',       "<td style='padding: 0px 10px'>" + twoDaysAgoRow[column] +           formatChangeString(yesterdayRow[column], twoDaysAgoRow[column]) +       '</td>',       "<td style='padding: 0px 10px'>" + weekAgoRow[column] +           formatChangeString(yesterdayRow[column], weekAgoRow[column]) +       '</td>',       '</tr>');   return html.join('\n'); }  /**  * Retrieves Dates in the format yyyyMMdd  *  * @param {!Date} date value  * @return {!Object} dateStrings  */ function getReportRowForDate(date) {   const timeZone = AdsApp.currentAccount().getTimeZone();   const dateString = Utilities.formatDate(date, timeZone, 'yyyyMMdd');   return getReportRowForDuring(dateString + ' AND ' + dateString); } /** Retrieves data from the select query  *  * @param {string} during on which dates to get the reports  * @return {!Object} rows returns field values as an object  */ function getReportRowForDuring(during) {   const fields = REPORT_FIELDS.map(function(field) {return field.columnName;}).join(', ');   const query = `SELECT ${fields} FROM customer WHERE segments.date BETWEEN ${during}`;   const report = AdsApp.report(query,REPORTING_OPTIONS);   return report.rows().next(); }  /**  * Extracts the percentage value from a percentage string. E.g. given "12.3%" returns 12.3.  *  * @param {string} value A field value containing a percentage sign at the end.  * @return {string} The percentage value.  */ function extractPercentageValue(value){    const index = value.indexOf('%');    value = value.substring(0, index);    return value; }  /**  * Formats a change between two values.  *  * @param {string} newValue The new value of a field.  * @param {string} oldValue The old value of a field.  * @return {string} A string representing the change in the field.  */ function formatChangeString(newValue,oldValue) {   const isPercentage = newValue.indexOf('%') >= 0;   if(isPercentage){     newValue = extractPercentageValue(newValue);     oldValue = extractPercentageValue(oldValue);   }   const change = parseFloat(newValue - oldValue).toFixed(2);   let changeString = change;   if (isPercentage) {     changeString = change + '%';   }   if (change >= 0) {     return "<span style='color: #38761d; font-size: 8pt'> (+" +         changeString + ')</span>';   } else {     return "<span style='color: #cc0000; font-size: 8pt'> (" +         changeString + ')</span>';   } }  /**  * The spreadsheet is accessed and updated.  *  * @param {string} spreadsheetUrl takes spreadsheets url  * @param {string} sheetName is a sheet name  */ function SpreadsheetAccess(spreadsheetUrl, sheetName) {   this.spreadsheet = SpreadsheetApp.openByUrl(spreadsheetUrl);   this.sheet = this.spreadsheet.getSheetByName(sheetName);    // what column should we be looking at to check whether the row is empty?   this.findEmptyRow = function(minRow, column) {     const values = this.sheet.getRange(minRow, column,         this.sheet.getMaxRows(), 1).getValues();     for (let i = 0; i < values.length; i++) {       if (!values[i][0]) {         return i + minRow;       }     }     return -1;   };   this.addRows = function(howMany) {     this.sheet.insertRowsAfter(this.sheet.getMaxRows(), howMany);   };   this.writeRows = function(rows, startRow, startColumn) {     this.sheet.getRange(startRow, startColumn, rows.length, rows[0].length).         setValues(rows);   }; }  /**  * Gets a date object that is 00:00 yesterday.  *  * @return {!Date} A date object that is equivalent to 00:00 yesterday in the  *     account's time zone.  */ function getYesterday() {   const yesterday = new Date(Date.now() - 24 * 3600 * 1000);   return new Date(getDateStringInTimeZone('MMM dd, yyyy 00:00:00 Z',       yesterday)); }  /**  * Returned the last checked date + 1 day, or yesterday if there isn't  * a specified last checked date.  *  * @param {!Spreadsheet} spreadsheet The export spreadsheet.  * @param {!Date} yesterday The yesterday date.  * @return {!Date} The date corresponding to the first day to check.  */ function getFirstDayToCheck(spreadsheet, yesterday) {   const last_check = spreadsheet.getRangeByName('last_check').getValue();   let date;   if (last_check.length == 0) {     date = new Date(yesterday);   } else {     date = new Date(last_check);     date.setDate(date.getDate() + 1);   }   return date; }  /**  * Produces a formatted string representing a given date in a given time zone.  *  * @param {string} format A format specifier for the string to be produced.  * @param {!Date} date A date object. Defaults to the current date.  * @param {string} timeZone A time zone. Defaults to the account's time zone.  * @return {string} A formatted string of the given date in the given time zone.  */ function getDateStringInTimeZone(format, date, timeZone) {   date = date || new Date();   timeZone = timeZone || AdsApp.currentAccount().getTimeZone();   return Utilities.formatDate(date, timeZone, format); }  /**  * Validates the provided spreadsheet URL to make sure that it's set up  * properly. Throws a descriptive error message if validation fails.  *  * @return {!Spreadsheet} The spreadsheet object itself, fetched from the URL.  */ function validateAndGetSpreadsheet() {   if ('YOUR_SPREADSHEET_URL' == SPREADSHEET_URL) {     throw new Error('Please specify a valid Spreadsheet URL. You can find' +         ' a link to a template in the associated guide for this script.');   }   const spreadsheet = SpreadsheetApp.openByUrl(SPREADSHEET_URL);   const email = spreadsheet.getRangeByName('email').getValue();   if ('[email protected]' == email) {     throw new Error('Please either set a custom email address in the' +         ' spreadsheet, or set the email field in the spreadsheet to blank' +         ' to send no email.');   }   return spreadsheet; }