Be ready for tomorrow, today with the Google Ads AI essentials. This valuable assessment helps you prioritise how to best use Google AI in your advertising. We’ve organised it into 4 key categories: AI Data Strength, AI Content Strength, AI Performance Strength and Agentic capabilities. Within each, you’ll find everything you need to maximise your growth with Google AI. Plus, the AI essentials are recommended right inside Google Ads, ready for you in just a few clicks.
AI data strength
Build a trusted decision engine with first-party data and measurement.
Data
- Connect your first-party data and upgrade your tag in the newly launched Data Manager. Use data sources including your website and CRM to unlock new signals.
Measurement
- Measure incrementality with experiments across many campaign types in Google Ads, with lower budget requirements and improved methodology. Coming soon globally.
- Optimise the full value of your budget with Meridian and the budgeting tool in Google Analytics, coming soon globally.
AI content strength
Supercharge your AI with strong content and creative assets.
Content and SEO
- Create original, user-focused content for paid media and leverage creator partnerships, available now.
- To succeed with SEO in the AI era, craft helpful content, measure true value, aid crawlers and build quality with AI. Revisit our updated guidance here.
Creative
- Generate high-quality creative assets through Asset Studio (available soon globally) and explore image to video capabilities with Veo and Imagen, available now in Merchant Center and Google Ads campaigns.
Video Reach and video view campaigns
- Access format controls now available in video view campaigns.
- Help maximise reach of your non-skippable ads with video reach campaigns non skips, now available in beta globally.
AI performance strength
Adopt the Power Pack.
Performance Max
- Set up asset best practices, like maximising your asset variety and opting in to final URL expansion.
- Access search terms reporting, coming soon globally and channel performance reporting and diagnostics, now available in beta globally.
Search Ads
- Activate AI Max for Search campaigns to drive performance on new, relevant queries, and expand reach to AI surfaces with personalised creatives and landing pages in just one click. Coming soon globally in beta.
Demand Gen
- Set up lookalike audiences and adopt video enhancements.
- Use channel controls to customise your media mix.
Agentic
Harness agentic capabilities to support, optimise and advise.
- Get personalised help from our AI experts in Google Ads, Analytics and for all your needs across the web. Coming soon.*
*This product uses AI and may display inaccurate info. Your chat activity may be used to improve the product and your use is subject to Google’s Terms, AI use policyand Privacy policy. Learn more.
