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Advertisers using lead form extensions can leverage the webhook solution to receive leads directly into their preferred CRM solution.
The webhook CRM solution lets you configure a URL path, which we then use to send all incoming lead data from the ad. Along with the URL, you provide a key which can be used to validate the sent leads.
After the user clicks on an ad and submits the lead form, an HTTP POST request gets sent to the configured URL. The lead data then goes directly into your CRM of choice.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-20 UTC."],[[["\u003cp\u003eAdvertisers can integrate Google Ads lead form extensions with their CRM systems for automated lead delivery.\u003c/p\u003e\n"],["\u003cp\u003eWebhooks enable real-time lead data transfer to the designated URL, streamlining the process.\u003c/p\u003e\n"],["\u003cp\u003eA configurable URL and security key ensure secure and validated lead transmission to your CRM.\u003c/p\u003e\n"],["\u003cp\u003eAfter a user submits a lead form, an HTTP POST request containing the lead data is sent to your CRM.\u003c/p\u003e\n"],["\u003cp\u003eComprehensive resources like the implementation guide and setup instructions are available for assistance.\u003c/p\u003e\n"]]],[],null,["| **Caution:** We are continuing to add new features to make integrating with your CRM systems faster and easier. If you need assistance with your setup, visit our [support page](/google-ads/webhook/docs/support).\n\nAdvertisers using [lead form\nextensions](//support.google.com/google-ads/answer/9423234) can leverage the\nwebhook solution to receive leads directly into their preferred CRM solution.\n\nThe webhook CRM solution lets you configure a URL path, which we then use to\nsend all incoming lead data from the ad. Along with the URL, you provide a key\nwhich can be used to validate the sent leads.\n\nAfter the user clicks on an ad and submits the lead form, an HTTP POST request\ngets sent to the configured URL. The lead data then goes directly into your CRM\nof choice.\n\nResources\n\n- [Implementation guide](/google-ads/webhook/docs/implementation)\n- [Set up a webhook integration for a lead form\n extension](//support.google.com/google-ads/answer/10089407)"]]
