Palabras clave

Cómo crear una palabra clave en un grupo de anuncios existente

function createHatsKeyword() {   // This example snippet creates a broad match keyword for "hats".  Keywords   // can be created with many optional settings, such as a max CPC bid, tracking   // URL templates, and more.  Please customize this example for your specific   // use case.  For more details about keyword builder options, see   // https://developers.google.com/google-ads/scripts/docs/reference/adsapp/adsapp_keywordbuilder.   const adGroupName = 'Ad group 1';    const adGroupIterator = AdsApp.adGroups()         .withCondition(`ad_group.name = "${adGroupName}"`)         .get();    if (!adGroupIterator.hasNext()) {     throw new Error(`No ad group found with name "${adGroupName}"`);   }    const adGroup = adGroupIterator.next();    if (adGroupIterator.totalNumEntities() > 1) {     console.warn(`Multiple ad groups named "${adGroupName}" found. Using the one from campaign "${adGroup.getCampaign().getName()}".`);   }    const keywordOperation = adGroup.newKeywordBuilder()         .withText('hats')         .withCpc(1.25)         .withFinalUrl('https://www.example.com')         .build();    return keywordOperation; }

Detener una palabra clave existente en un grupo de anuncios

function pauseKeywordInAdGroup(keywordText, adGroupName) {   const adGroupIterator = AdsApp.adGroups()         .withCondition(`ad_group.name = "${adGroupName}"`)         .get();    if (!adGroupIterator.hasNext()) {     throw new Error(`No ad group found with name "${adGroupName}"`);   }    const adGroup = adGroupIterator.next();    if (adGroupIterator.totalNumEntities() > 1) {     console.warn(`Multiple ad groups named "${adGroupName}" found. Using the one from campaign "${adGroup.getCampaign().getName()}".`);   }    for (const keyword of adGroup.keywords().withCondition(       `ad_group_criterion.keyword.text = "${keywordText}"`)) {     keyword.pause();   } }

Obtener todas las palabras clave en un grupo de anuncios

function getKeywordsInAdGroup(adGroupName) {   const keywordIterator = AdsApp.keywords()         .withCondition(`ad_group.name = "${adGroupName}"`)         .get();   console.log(`Ad Group "${adGroupName}" has ${       keywordIterator.totalNumEntities()} keywords`);   return keywordIterator; }

Registrar estadísticas para todas las palabras clave en un grupo de anuncios

function logKeywordStatsForAdGroup() {   // This example snippet prints click and impression statistics to the script   // execution log.  Please customize this example for your specific use case.   // For all the kinds of statistics that can be logged, see   // https://developers.google.com/google-ads/scripts/docs/reference/adsapp/adsapp_stats.   const adGroupName = 'Ad group 1';    const adGroupIterator = AdsApp.adGroups()         .withCondition(`ad_group.name = "${adGroupName}"`)         .get();    if (!adGroupIterator.hasNext()) {     throw new Error(`No ad group found with name "${adGroupName}"`);   }    const adGroup = adGroupIterator.next();    if (adGroupIterator.totalNumEntities() > 1) {     console.warn(`Multiple ad groups named "${adGroupName}" found. Using the one from campaign "${adGroup.getCampaign().getName()}".`);   }    for (const keyword of adGroup.keywords()) {     let stats = keyword.getStatsFor('LAST_MONTH');     console.log(`Ad Group: "${adGroup.getName()}"`);     console.log(`Keyword: "${keyword.getText()}"`);     console.log(`Clicks: ${stats.getClicks()}`);     console.log(`Impressions: ${stats.getImpressions()}`);     console.log('--------------------');   } }