การเสนอราคา

รับกลยุทธ์การเสนอราคา

function getBiddingStrategies() {   const bidStrategyIterator = AdsApp.biddingStrategies().get();   return bidStrategyIterator; }

รับกลยุทธ์การเสนอราคาตามชื่อ

function getBiddingStrategyIteratorByName(biddingStrategyName) {   const biddingStrategiesIterator = AdsApp.biddingStrategies()     .withCondition(`bidding_strategy.name = '${biddingStrategyName}'`)     .get();   return biddingStrategiesIterator; }

ตั้งค่ากลยุทธ์การเสนอราคาของแคมเปญ

function setVariousBiddingStrategies() {   // This example snippet assumes the user has a campaign named "Online Sales".   const campaignName = 'Online Sales';   const campaignIterator =       AdsApp.campaigns()           .withCondition(`campaign.name = '${campaignName}'`)           .get();    if (!campaignIterator.hasNext()) {     throw new Error(`No Campaign found with name "${campaignName}"`);   }    if (campaignIterator.totalNumEntities() > 1) {     console.warn(         `Found ${campaignIterator.totalNumEntities()} Campaigns with name "${             campaignName}", using just one of them`);   }    const campaign = campaignIterator.next();    // Set the campaign's bidding strategy to Manual CPC.   campaign.bidding().setStrategy('MANUAL_CPC');    // By default, the Manual CPC strategy enables Enhanced CPC bidding. The user   // can disable ECPC when setting the strategy by providing an extra argument.   campaign.bidding().setStrategy('MANUAL_CPC', {enhancedCpcEnabled: false});    // Some standard bidding strategies, such as Target Return on Ad Spend,   // require additional arguments when setting the strategy. Setting the   // strategy to Target Return on Ad Spend without providing the required   // additional arguments will fail.   campaign.bidding().setStrategy('TARGET_ROAS', {targetRoas: 1.3});    // Extra arguments can also be specified through the BiddingStrategyArgsBuilder.   const args =       campaign.bidding.argsBuilder().withTargetRoas(1.3).withCpcBidCeiling(2.5);   campaign.bidding().setStrategy('TARGET_ROAS', args);    // If the user has defined a flexible bidding strategy for the campaign, then   // this is also valid for `setStrategy`. For this example, assume the user   // has a flexible bidding strategy named "My Shared Bidding Strategy".   const strategyName = 'My Shared Bidding Strategy';   const strategy =       AdsApp.biddingStrategies()           .withCondition(`bidding_strategy.name = '${strategyName}'`)           .get()           .next();   campaign.bidding().setStrategy(strategy); }

ตั้งค่าราคาเสนอ CPC เริ่มต้นของกลุ่มโฆษณา

function setAdGroupDefaultCpcBid(campaignName, adGroupName){   const adGroup = AdsApp.adGroups()       .withCondition(`campaign.name = '${campaignName}'`)       .withCondition(`ad_group.name = '${adGroupName}'`)       .get()       .next();    // This bid will only be used for auction if a corresponding cpc   // bidding strategy is set to the ad group. E.g.   //   // adGroup.bidding().setStrategy('MANUAL_CPC');   adGroup.bidding().setCpc(3.0); }

ตั้งค่าราคาเสนอ CPC ของคำหลัก

function setKeywordCpcBid(campaignName, adGroupName, keywordText, keywordMaxCpcBid) {   const keyword = AdsApp.keywords()     .withCondition(`campaign.name = '${campaignName}'`)     .withCondition(`ad_group.name = '${adGroupName}'`)     .withCondition(`ad_group_criterion.keyword.text = '${keywordText}'`)     .get()     .next();    // This bid will only be used for auction if a corresponding cpc   // bidding strategy is set to the parent ad group. E.g.   //   // adGroup.bidding().setStrategy('MANUAL_CPC');   keyword.bidding().setCpc(keywordMaxCpcBid); }