مناقصه
با مجموعهها، منظم بمانید ذخیره و طبقهبندی محتوا براساس اولویتهای شما.
استراتژی های مناقصه را دریافت کنید
function getBiddingStrategies() { const bidStrategyIterator = AdsApp.biddingStrategies().get(); return bidStrategyIterator; }
استراتژی های مناقصه را با نام دریافت کنید
function getBiddingStrategyIteratorByName(biddingStrategyName) { const biddingStrategiesIterator = AdsApp.biddingStrategies() .withCondition(`bidding_strategy.name = '${biddingStrategyName}'`) .get(); return biddingStrategiesIterator; }
تنظیم استراتژی مناقصه کمپین
function setVariousBiddingStrategies() { // This example snippet assumes the user has a campaign named "Online Sales". const campaignName = 'Online Sales'; const campaignIterator = AdsApp.campaigns() .withCondition(`campaign.name = '${campaignName}'`) .get(); if (!campaignIterator.hasNext()) { throw new Error(`No Campaign found with name "${campaignName}"`); } if (campaignIterator.totalNumEntities() > 1) { console.warn( `Found ${campaignIterator.totalNumEntities()} Campaigns with name "${ campaignName}", using just one of them`); } const campaign = campaignIterator.next(); // Set the campaign's bidding strategy to Manual CPC. campaign.bidding().setStrategy('MANUAL_CPC'); // By default, the Manual CPC strategy enables Enhanced CPC bidding. The user // can disable ECPC when setting the strategy by providing an extra argument. campaign.bidding().setStrategy('MANUAL_CPC', {enhancedCpcEnabled: false}); // Some standard bidding strategies, such as Target Return on Ad Spend, // require additional arguments when setting the strategy. Setting the // strategy to Target Return on Ad Spend without providing the required // additional arguments will fail. campaign.bidding().setStrategy('TARGET_ROAS', {targetRoas: 1.3}); // Extra arguments can also be specified through the BiddingStrategyArgsBuilder. const args = campaign.bidding.argsBuilder().withTargetRoas(1.3).withCpcBidCeiling(2.5); campaign.bidding().setStrategy('TARGET_ROAS', args); // If the user has defined a flexible bidding strategy for the campaign, then // this is also valid for `setStrategy`. For this example, assume the user // has a flexible bidding strategy named "My Shared Bidding Strategy". const strategyName = 'My Shared Bidding Strategy'; const strategy = AdsApp.biddingStrategies() .withCondition(`bidding_strategy.name = '${strategyName}'`) .get() .next(); campaign.bidding().setStrategy(strategy); }
پیشنهاد CPC پیشفرض یک گروه تبلیغاتی را تنظیم کنید
function setAdGroupDefaultCpcBid(campaignName, adGroupName){ const adGroup = AdsApp.adGroups() .withCondition(`campaign.name = '${campaignName}'`) .withCondition(`ad_group.name = '${adGroupName}'`) .get() .next(); // This bid will only be used for auction if a corresponding cpc // bidding strategy is set to the ad group. E.g. // // adGroup.bidding().setStrategy('MANUAL_CPC'); adGroup.bidding().setCpc(3.0); }
قیمت CPC یک کلمه کلیدی را تنظیم کنید
function setKeywordCpcBid(campaignName, adGroupName, keywordText, keywordMaxCpcBid) { const keyword = AdsApp.keywords() .withCondition(`campaign.name = '${campaignName}'`) .withCondition(`ad_group.name = '${adGroupName}'`) .withCondition(`ad_group_criterion.keyword.text = '${keywordText}'`) .get() .next(); // This bid will only be used for auction if a corresponding cpc // bidding strategy is set to the parent ad group. E.g. // // adGroup.bidding().setStrategy('MANUAL_CPC'); keyword.bidding().setCpc(keywordMaxCpcBid); }
جز در مواردی که غیر از این ذکر شده باشد،محتوای این صفحه تحت مجوز Creative Commons Attribution 4.0 License است. نمونه کدها نیز دارای مجوز Apache 2.0 License است. برای اطلاع از جزئیات، به خطمشیهای سایت Google Developers مراجعه کنید. جاوا علامت تجاری ثبتشده Oracle و/یا شرکتهای وابسته به آن است.
تاریخ آخرین بهروزرسانی 2025-08-21 بهوقت ساعت هماهنگ جهانی.
[[["درک آسان","easyToUnderstand","thumb-up"],["مشکلم را برطرف کرد","solvedMyProblem","thumb-up"],["غیره","otherUp","thumb-up"]],[["اطلاعاتی که نیاز دارم وجود ندارد","missingTheInformationINeed","thumb-down"],["بیشازحد پیچیده/ مراحل بسیار زیاد","tooComplicatedTooManySteps","thumb-down"],["قدیمی","outOfDate","thumb-down"],["مشکل ترجمه","translationIssue","thumb-down"],["مشکل کد / نمونهها","samplesCodeIssue","thumb-down"],["غیره","otherDown","thumb-down"]],["تاریخ آخرین بهروزرسانی 2025-08-21 بهوقت ساعت هماهنگ جهانی."],[[["\u003cp\u003eThese Google Ads scripts demonstrate how to manage bidding strategies programmatically, including retrieving, setting, and applying them to campaigns, ad groups, and keywords.\u003c/p\u003e\n"],["\u003cp\u003eYou can retrieve existing bidding strategies and filter them by name to use or modify within your scripts.\u003c/p\u003e\n"],["\u003cp\u003eThe scripts provide examples of setting various bidding strategies for campaigns, like Manual CPC, Target ROAS, and Enhanced CPC, while demonstrating the use of required arguments and bidding strategy builders.\u003c/p\u003e\n"],["\u003cp\u003eIncluded are examples of how to programmatically set default CPC bids for ad groups and specific CPC bids for keywords, empowering granular bid control within your Google Ads campaigns.\u003c/p\u003e\n"],["\u003cp\u003eEnsure the corresponding CPC bidding strategy is set at the ad group level for keyword and ad group CPC bids to be used in auctions.\u003c/p\u003e\n"]]],[],null,["Get bidding strategies \n\n```gdscript\nfunction getBiddingStrategies() {\n const bidStrategyIterator = AdsApp.biddingStrategies().get();\n return bidStrategyIterator;\n}\n```\n\nGet bidding strategies by name \n\n```gdscript\nfunction getBiddingStrategyIteratorByName(biddingStrategyName) {\n const biddingStrategiesIterator = AdsApp.biddingStrategies()\n .withCondition(`bidding_strategy.name = '${biddingStrategyName}'`)\n .get();\n return biddingStrategiesIterator;\n}\n```\n\nSet campaign bidding strategy \n\n```mysql\nfunction setVariousBiddingStrategies() {\n // This example snippet assumes the user has a campaign named \"Online Sales\".\n const campaignName = 'Online Sales';\n const campaignIterator =\n AdsApp.campaigns()\n .withCondition(`campaign.name = '${campaignName}'`)\n .get();\n\n if (!campaignIterator.hasNext()) {\n throw new Error(`No Campaign found with name \"${campaignName}\"`);\n }\n\n if (campaignIterator.totalNumEntities() \u003e 1) {\n console.warn(\n `Found ${campaignIterator.totalNumEntities()} Campaigns with name \"${\n campaignName}\", using just one of them`);\n }\n\n const campaign = campaignIterator.next();\n\n // Set the campaign's bidding strategy to Manual CPC.\n campaign.bidding().setStrategy('MANUAL_CPC');\n\n // By default, the Manual CPC strategy enables Enhanced CPC bidding. The user\n // can disable ECPC when setting the strategy by providing an extra argument.\n campaign.bidding().setStrategy('MANUAL_CPC', {enhancedCpcEnabled: false});\n\n // Some standard bidding strategies, such as Target Return on Ad Spend,\n // require additional arguments when setting the strategy. Setting the\n // strategy to Target Return on Ad Spend without providing the required\n // additional arguments will fail.\n campaign.bidding().setStrategy('TARGET_ROAS', {targetRoas: 1.3});\n\n // Extra arguments can also be specified through the BiddingStrategyArgsBuilder.\n const args =\n campaign.bidding.argsBuilder().withTargetRoas(1.3).withCpcBidCeiling(2.5);\n campaign.bidding().setStrategy('TARGET_ROAS', args);\n\n // If the user has defined a flexible bidding strategy for the campaign, then\n // this is also valid for `setStrategy`. For this example, assume the user\n // has a flexible bidding strategy named \"My Shared Bidding Strategy\".\n const strategyName = 'My Shared Bidding Strategy';\n const strategy =\n AdsApp.biddingStrategies()\n .withCondition(`bidding_strategy.name = '${strategyName}'`)\n .get()\n .next();\n campaign.bidding().setStrategy(strategy);\n}\n```\n\nSet an ad group's default CPC bid \n\n```gdscript\nfunction setAdGroupDefaultCpcBid(campaignName, adGroupName){\n const adGroup = AdsApp.adGroups()\n .withCondition(`campaign.name = '${campaignName}'`)\n .withCondition(`ad_group.name = '${adGroupName}'`)\n .get()\n .next();\n\n // This bid will only be used for auction if a corresponding cpc\n // bidding strategy is set to the ad group. E.g.\n //\n // adGroup.bidding().setStrategy('MANUAL_CPC');\n adGroup.bidding().setCpc(3.0);\n}\n```\n\nSet a keyword's CPC bid \n\n```gdscript\nfunction setKeywordCpcBid(campaignName, adGroupName, keywordText, keywordMaxCpcBid) {\n const keyword = AdsApp.keywords()\n .withCondition(`campaign.name = '${campaignName}'`)\n .withCondition(`ad_group.name = '${adGroupName}'`)\n .withCondition(`ad_group_criterion.keyword.text = '${keywordText}'`)\n .get()\n .next();\n\n // This bid will only be used for auction if a corresponding cpc\n // bidding strategy is set to the parent ad group. E.g.\n //\n // adGroup.bidding().setStrategy('MANUAL_CPC');\n keyword.bidding().setCpc(keywordMaxCpcBid);\n}\n```"]]