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Demand Gen campaigns let you share your brand's story with people across Google's most immersive, visual surfaces: YouTube (including Shorts), Discover and Gmail. This reaches customers across several different touchpoints and leverages Google AI to serve the best creatives to the most relevant potential customers and to optimize bidding across the full funnel, while allowing advertisers to maintain full control over which assets are added to their campaigns.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-20 UTC."],[[["\u003cp\u003eDemand Gen campaigns share your brand's story across YouTube, Discover, and Gmail for maximum reach.\u003c/p\u003e\n"],["\u003cp\u003eThese campaigns use Google AI to optimize creative delivery and bidding for the best results.\u003c/p\u003e\n"],["\u003cp\u003eAdvertisers maintain full control over campaign assets while Google AI enhances performance.\u003c/p\u003e\n"]]],[],null,["[Demand Gen campaigns](//support.google.com/google-ads/answer/9176876) let you\nshare your brand's story with people across Google's most immersive, visual\nsurfaces: YouTube (including Shorts), Discover and Gmail. This reaches customers\nacross several different touchpoints and leverages Google AI to serve the best\ncreatives to the most relevant potential customers and to optimize bidding\nacross the full funnel, while allowing advertisers to maintain full\ncontrol over which assets are added to their campaigns."]]
