[[["容易理解","easyToUnderstand","thumb-up"],["確實解決了我的問題","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["缺少我需要的資訊","missingTheInformationINeed","thumb-down"],["過於複雜/步驟過多","tooComplicatedTooManySteps","thumb-down"],["過時","outOfDate","thumb-down"],["翻譯問題","translationIssue","thumb-down"],["示例/程式碼問題","samplesCodeIssue","thumb-down"],["其他","otherDown","thumb-down"]],["上次更新時間：2025-08-27 (世界標準時間)。"],[[["\u003cp\u003eGoogle Ads API developer tokens have access levels (Test, Basic, Standard) and permissible use that determine API usage.\u003c/p\u003e\n"],["\u003cp\u003eAccess levels control access to test/production accounts and daily operation limits, ranging from 15,000 to unlimited.\u003c/p\u003e\n"],["\u003cp\u003ePermissible use defines which API features the token can access, such as ad management, reporting, or keyword research.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers can apply for increased access levels and modify permissible use through application forms.\u003c/p\u003e\n"],["\u003cp\u003eAll API usage is subject to system rate limits, regardless of the access level granted.\u003c/p\u003e\n"]]],[],null,["# Access Levels and Permissible Use\n\nEach Google Ads API developer token is assigned an access level and \"permissible\nuse\". The **access level** determines whether you can affect production accounts\nand the number of operations and requests that you can execute daily.\n**Permissible use** determines the specific Google Ads API features that the\ndeveloper token is allowed to use.\n\nAccess levels\n-------------\n\nThere are three different access levels listed in order in the table. If you\ndon't already have Google Ads API access, you can start by [signing\nup](/google-ads/api/docs/get-started/dev-token#apply-token) to obtain test account access.\nYou can increase the access level by completing some additional steps in the\napplication.\n\n| Access level | Can access... | Daily operation limit^[1](#superscript-1)^ | Apply |\n|---------------------|------------------------------|--------------------------------------------|-----------------------------------------------------------------------------------|\n| Test Account Access | Test accounts | 15,000 operations / day | [Instructions](/google-ads/api/docs/get-started/dev-token#apply-token) |\n| Basic Access | Test and production accounts | 15,000 operations / day | [Instructions](//support.google.com/adspolicy/contact/new_token_application) |\n| Standard Access | Test and production accounts | Unlimited operations / day | [Instructions](//support.google.com/adspolicy/contact/standard_token_application) |\n\n\n^1^ \"Per day\" is based on a sliding 24 hour time period in which API\nrequests were made with your developer token. Your application will receive an\nerror if it exceeds the request limit for your access level within the last 24\nhours.\n\nTest Account Access\n-------------------\n\nAfter you've completed the initial sign-up for the Google Ads API, you're issued\na developer token with the Test Account Access level. This means that the\ndeveloper token can only make Google Ads API requests against test accounts.\n| **Important:** Refer to the [test account\n| guide](/google-ads/api/docs/best-practices/test-accounts) to learn more about how to create a test account.\n\n### How to apply for Test Account Access\n\nComplete the [Google Ads API sign-up](/google-ads/api/docs/get-started/dev-token#apply-token)\non the Google Ads web interface to automatically be granted the Test Account\nAccess level.\n\nBasic Access\n------------\n\nBasic Access level allows the developer token to make Google Ads API requests against\nboth test accounts and production accounts. **Production accounts** are any\naccounts that serve real, live Google ads---test accounts don't serve ads.\n\nBasic Access level allows the developer token to execute up to 15,000 operations\nper day. This is sufficient for most developers.\n\n### How to apply for Basic Access\n\nIf you have a developer token with Test Account Access level and you would\nlike to apply for production account access, [fill out the Basic Access\napplication form](//support.google.com/adspolicy/contact/new_token_application).\nMake sure you've completed these steps:\n\n1. Ensure that you already have a developer token with Test Account Access level.\n2. Ensure that the **API Contact Email** in the API center is up-to-date. You must be logged in to your manager account to see the API center. You won't be able to complete the application process without a valid, regularly checked email address. Ensure you have linked all of your active Google Ads accounts to the manager account with the API token.\n\nStandard Access\n---------------\n\nStandard Access level allows the developer token to execute an unlimited number\nof operations per day for most services. This includes but is not limited to\n`GoogleAdsService` [`Search`](/google-ads/api/reference/rpc/v21/GoogleAdsService/Search) and\n[`SearchStream`](/google-ads/api/reference/rpc/v21/GoogleAdsService/SearchStream). For more details\non limits and exceptions to Standard Access level, see\n[API quotas](/google-ads/api/docs/best-practices/quotas).\n\nThe Standard Access level are only granted to developers who require\nunlimited Google Ads API operations, such as large companies or tools that\nserve many users.\n\nRegardless of access level, all API operations are subject to system rate\nlimits. To learn more about how to handle rate limit errors, see\n[Error types](/google-ads/api/docs/best-practices/error-types#retryable_errors).\n\n### How to apply for Standard Access\n\nIf you have a developer token with Basic Access level and you would like to\napply for unlimited Google Ads API operations, [fill out the Standard Access\napplication form](//support.google.com/adspolicy/contact/standard_token_application).\n\nIf your tool is external, be prepared to provide demo sign-in access to\nyour tool. Note that your tool must comply with the [Required Minimum\nFunctionality](/google-ads/api/docs/rmf).\n\nPermissible use\n---------------\n\nPermissible use only applies to developer tokens with Basic Access and Standard\nAccess levels. Permissible use is allocated based on intended use of the\nGoogle Ads API. These permissions determine which features of the API a developer token\ncan be used for, as elaborated in the following table:\n\n| Permissible Use | Description |\n|------------------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| Ad creation / management | Provide access to all services of the API for creating and managing Google Ads campaigns, ad groups, ads, and keywords. |\n| Reporting | Only make [GoogleAdsService.Search](/google-ads/api/reference/rpc/v21/GoogleAdsService/Search) or [GoogleAdsService.SearchStream](/google-ads/api/reference/rpc/v21/GoogleAdsService/SearchStream) requests, or read-only calls. This is for developers who only use the API to request stats. |\n| Researching keywords and recommendations | Allow the token to access RecommendationService, KeywordPlanIdeaService, and KeywordPlanService. This is only used by tools requiring suggestions to help facilitate the creation and management of Google Ads campaigns. |\n\n### How to change permissible use\n\nIf your developer token has been approved for either the Basic Access or\nStandard Access level, you can fill out the [application to update permissible\nuse](//support.google.com/adspolicy/contact/tool_change). Fill out the\napplication if you would like to update your permissible use or grant your\nclients access to your tool."]]
